Our history

We look back on a tradition that has lasted more than 100 years. A great deal has happened since our foundation in 1907. Find out all about the most important milestones in KUNERT FASHION GMBH’s company history here.

2017

A world first: KUNERT BLUE – fashion that respects the circle of life

We prove our sustainable philosophy with the launch of the KUNERT BLUE collection. Quality, an awareness of trends and a sense of responsibility towards the environment are combined together in accordance with the motto “Fashion that respects the circle of life”.

2016

Launch of the KUNERT MOMMY TIGHTS

We introduced the innovative MOMMY TIGHTS. They are pregnancy tights that can be adjusted to fit the growing baby bump. As a result, we have created a tights collection that accompanies pregnant women perfectly through this special time in their life.

2014

Launch of the KUNERT MEN line

The exclusive KUNERT MEN line was successfully launched and replaced the previous Julius Kunert brand. The brand combines craftsmanship with exquisite materials and meets the highest standards that suit both a business outfit and a sporty, casual leisure look.

2013

Planned insolvency and re-establishment of KUNERT FASHION GMBH

The KUNERT AG executive board filed for insolvency for the companies KUNERT AG, KUNERT Fashion GmbH & Co. KG and KUNERT Fashion Verwaltungs-GmbH on 21 February 2013.

The Austrian entrepreneur Dr. Erhard F. Grossnigg joined the company. The operating business was integrated into the newly established KUNERT FASHION GMBH. This made it possible for KUNERT FASHION to relaunch with a newly formed executive board.

2011

KUNERT’s innovative FRESH UP, WARM UP and FLY & CARE ranges

The FRESH UP collection is refreshing in the summer thanks to an innovative composition of materials. The WARM UP range supports thermal insulation for pleasantly warm legs in winter. The KUNERT FLY & CARE collection includes support hosiery that prevent legs from getting tired, for example on long flights or everyday in the office.

2010

Launch of the non-run CHINCHILLAN range

KUNERT launched the non-run CHINCHILLAN range on the market making many women’s dreams of tights without ladders come true.

2009

Entry into e-commerce

KUNERT enters the booming online business with its two online shops www.kunert.de and www.hudson-shop.com and has been selling its whole range there since then.

2008

Focus on the core business

The company focused on its core business of the KUNERT, Julius Kunert and Hudson brands. The German production and sales companies were consolidated into KUNERT Fashion GmbH & Co. KG.

2007

100 years of KUNERT

The traditional company celebrated its 100th anniversary.

2004

Takeover by a consortium of investors

A consortium of investors joins KUNERT after significant drops in sales as a result of drastic changes to the market.

1993

Julius Kunert passed away

Julius Kunert died on 7 February 1993 at the age of 93.

1991

Highest annual turnover

KUNERT achieved its highest annual turnover in the company’s history with almost 700 million German marks.

1988

KUNERT AG IPO

KUNERT AG was floated on the stock exchange in 1988.

1981

Factory founded in Morocco

Foundation of the production plant in Tétouan in northern Morocco.

1979

Europe’s largest hosiery producer

KUNERT moves up to become Europe’s largest hosiery producer.

1978

Acquisition of the Hudson brand

The KUNERT company expands its range of products by acquiring the Hudson brand. Hudson meets the demanding needs of all age groups and still complements the KUNERT company today.

1971

Rainer Michel becomes the 2nd CEO

In 1971 Julius Kunert appointed his nephew Rainer Michel as his deputy and he managed the operating business from then on. Julius Kunert deals with strategic issues.

1966

The Chinchillan yarn

The yarn is the hosiery’s soul. Julius Kunert knew this. KUNERT had developed a hosiery yarn that had unique product properties: extremely elastic, supple, transparent and with a silky shimmer. Chinchillan tights dominated the market for many years.

1959

KUNERT profits from the economic miracle

Roughly 1,300 employees produced approximately 240,000 pairs of stockings a week in 1959. KUNERT impressed the fashion-conscious clientèle with constantly new materials, forms and colours – not just in Germany but throughout Europe.

1950

The changing KUNERT logo

The KUNERT logo had a striking bow added in June 1950.

The nylons cult in Germany: on a successful path with Mariana

Mariana was launched on the market at the start of the 1950s. Mariana were the first stockings from Immenstadt advertised under the brand name KUNERT again. It was the right product at the right time as nylons had developed into a real cult in post-war Germany.

1945 – 1947

Dispossession and redevelopment

The Kunert family was dispossessed at the end of the Second World War, which is why they fled to the West. Julius Kunert jun. took a chance on the redevelopment in Immenstadt in Allgäu together with a few employees from Warnsdorf in 1947.

1937

Juliana – the first natural silk stockings

With KUNERT having popularised fine stockings, the company successfully turned its focus to the luxury segment. As a result, KUNERT launched stockings made from the finest natural silk on the market in 1937. They were named after Juliana, the newly wed crown princess back then and Queen of the Netherlands later on.

1930

Marlene Dietrich promotes KUNERT

Elite were the first Bemberg silk stockings, an artificial cupro silk. They became the best selling stockings in Europe in the 1930s. Even Marlene Dietrich seductively promoted these special stockings.

Expansion abroad

The qualified businessman Julius Kunert. jun. recognised the potential abroad and focused on export. The company rose to become Europe’s largest hosiery producer with roughly 5,000 employees.

1924

KUNERT – a synonym for elegant, fashionable legwear

KUNERT was the first producer to print the company name on packaging in 1924 so that with their next purchase satisfied customers could specifically ask for KUNERT stockings. The KUNERT brand became synonymous with elegant legwear.

Foundation of the Wirkwarenfabrik J. KUNERT & Söhne GmbH

The invention of the cotton machine made it possible to produce stockings in the shape of legs. The Kunert family purchased cotton machines and founded the “Wirkwarenfabrik J. KUNERT & Söhne GmbH” in 1924. Production began in October with 18 employees. To start with this amounted to roughly 300 pairs of stockings per day.

1920s

Julius Kunert joins the company

Maria’s husband Julius Kunert sen. (*1871 †1950) joined and expanded the knitting factory at the start of the 1920s along with their two sons Heinrich (*1899) and Julius jun. (*1900 †1993) later on. The two sons in particular brought new life to the business and recognised the signs of the time, as fashion was astonishingly liberal after the First World War: women were showing off their legs and there was a huge demand for elegant legwear.

1907

Foundation of a knitting factory

Maria Kunert, née Worm (*1873 †1950), registered a knitting factory in Warnsdorf in Sudeten Germany (Varnsdorf in the Czech Republic today) to commercially produce stockings and other knitwear on her hand knitting machine. The foundation stone was laid for the KUNERT global brand.